How are you feeling today?
Traditionally superyachts have been marketed with reference to exoticism, glamour, exclusivity, technology and associated with an unabashed display of wealth. Famous people are all over the entertainment press having the time of their lives on a million dollars a week charter. It’s great for Twitter, Instagram and the rest. #kimkardashian #leonardodicaprio #beyonce.
It’s also a great way to see Ischia, Capri, and the other glam locations in relative privacy, without paparazzi parked outside your hotel. The beauty of tenders is that they can whip you ashore unseen.
But that big money ticket is being superseded by a new marketing approach: one that promotes emotional, spiritual and physical well being. And as much as I never thought I would mention this in the same breath as superyachts, it’s an approach focussing on a holistic experience that amplifies the already elevated experience of a luxury lifestyle.
Yes, a superyacht experience can transcend basic reality, with both body and mind refreshed. But what are the components for this uplifting experience?
Forget the massage room. That is so old hat. Forget the beauty facials. Run of the mill. Welcome the big daddies of wellness: hatha yoga, meditation, pranayama yoga, and chanting. Tried and tested over millennia to induce well being – and great for the skin and for losing weight.
Smarter than the average bear.
A yogi is a practitioner of yoga. Actually, a female practitioner should be a yogini, but the term is unisex now. Hatha Yoga is an umbrella term for the different types of yoga – and there are many: ashtanga, flow, vinyasa, kundalini, hot yoga. There is even Nidra Yoga, the yoga of sleep – no kidding.
Hatha – literally the sun and moon – yoga is not something you can master during a charter. To achieve a degree of flexibility takes months. But Yoga is now mainstream and has replaced the gym as the default exercise practice. Some crew agencies are receiving requests for yoga teachers for specific charters or crew members with a yoga qualification.
There is no one size fits all yoga qualification. Each discipline has its own set of standards with its individual methodology.
Eyes wide shut
Meditation is next on the list. Mindfulness is the big thing now on the meditation spectrum, though it is becoming slightly so last year. One criticism of the mindfulness technique is that it is a hybrid of psychoanalysis and Buddhist spirituality which is OK in some circumstances but dos not quite hit the spot for the total out of body experience. For that, you need Yoga meditation.
One with everything
Yoga meditation is all about a unity of the seen and unseen elements of existence, of what is known and what is not known. It is more of an experience than a technique. Ideal for an early morning as the sun is rising or at sunset on a yacht. It is incredibly relaxing as the various mind waves that operate at different frequencies with different functions merge into one wave of peaceful consciousness.
Take a deep breath
Pranayama yoga is a set of breathing exercises which are ideal for those who have trouble with the closed eyes experience of meditation. This is sometimes called breath control but it is more about letting go. Pranayama has the same mental calming qualities of meditation and releases energy channels in the body. It is great for those who are not yet flexible enough for the yoga postures.
Chanting a may seem a little odd at first – a little whacky – but repeated chanting of a mantra induces an incredible sense of lightness. There are hundreds of mantras and they all seem to share similar phonic characteristics – there is often a prolonged m sound, possibly a g or a b or an s. The mantras are counted on a mala of 108 beads. The first ten minutes can be monotonous boring, then the mind wanders, sleep comes and finally a great focussed burst of energy in which the holistic mind and body experience merge with the sound of the mantra.
All of this mind relaxing stuff induces a sense of wellness and health. A healthy mind in a healthy body.
Then you can have a few gin and tonics as the sun sets, followed by the chef’s special.
Photo by Simon Rae on Unsplash. Photo by Tim Goedhart on Unsplash, Photo by Marion Michele on Unsplash, Photo by Ravi Pinisetti on Unsplash