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How to list a yacht

When listing for charter, the specification of the yacht needs to be accurately described in order to advertise and promote efficiently. The details need to be thorough and accurate as they inform the client about the yacht’s capabilities as well as generating a level of expectation ina potential client. The depth of listing will vary according to the advertising platform. A targeted mailing will be more detailed than a magazine advert or article.
Details  must include the:
• Type of yacht
— Description as to planing or displacement, motor or sail
• Size
— Associated information
— numbers of passengers
— entertainment capacity alongside
— dining capacity
— Interior layout
— Style
— Decor
• Technical outline
— Range
— Speed
— Stabilisation
• Crew (personalities may be significant)
— Captain
— Chief stewardess
— Chef
— Instructors embarked
— Child care possibilities
• Amenities and accessories
— Tenders (with capabilities)
— Toys (with capabilities)
— Personal watercraft (PWC)
— Sea Doo
— Submersibles
— Water slides
— Sailboards, Kiteboards and paddleboards
— Dinghies
— Wakeboards, towed inflatable
— Slides and static inflatables
— Beach Club
• Cruising ground
— Current location or base
— Proposed Itinerary
• Price
— Per week
— Typical APA
— Discount potential
Promotion will often include the availability and the pricing structure based on demand availability and timing within a season.

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